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Relocating from one country to another highlights how environmental changes can significantly impact the value of products. In an increasingly mobile world, an item’s value diminishes if it cannot be easily transported or is unsuitable for new surroundings. This often leads to the abandonment of possessions, resulting in a loss of personal connection and utility.  To address this challenge, “JAYUJAJE” is dedicated to preserving the value of products amidst environmental changes through simple designs with built-in enjoyment.

한 나라에서 다른 나라로 이주하는 것은 환경 변화가 제품의 가치에 얼마나 큰 영향을 미칠 수 있는지를 잘 보여줍니다. 점점 더 이동성이 중요한 세상에서, 쉽게 운반할 수 없거나 새로운 환경에 적합하지 않은 제품의 가치는 감소하게 됩니다. 이는 종종 소지품을 버리게 만들어 개인적인 연결성과 유용성을 잃게 만듭니다. 이러한 도전에 대응하기 위해 “자유자재”는 단순한 디자인과 내장된 즐거움을 통해 환경 변화 속에서도 제품의 가치를 보존하는 디자인을 만들고자 합니다.

国から国へ移動することは、環境の変化が製品の価値にどのように大きな影響を与えるかを浮き彫りにします。モバイル化が進む世界では、持ち運びが容易でなかったり、新しい環境に適していない場合、アイテムの価値は低下します。 これはしばしば所有物の放棄につながり、個人的なつながりや有用性を失うことになります。この課題を解決するために「JAYUJAJE」は、環境の変化の中でも楽しむことができるシンプルで遊び心のあるデザインを通じて、製品の価値を維持することに取り組んでいます。


Jin Kim was born in Seoul, South Korea, and completed his education in New Zealand. After graduating, he worked as a wooden toy designer in Japan. Experiencing diverse cultures and environments, Jin learned to appreciate the evolving value of design. He strives to create products that maintain their essence while offering small surprises. Now, back in Korea, Jin runs his own brand, showcasing creative and unique designs based on this philosophy.


@jayujaje_office /





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